MIAIM Eyewear brand campaign
MIAIM Eyewear logo

MIAIM Eyewear

Optometrist designed eyewear- It's like SPF for your eyes

London

Fashion · Founded 2024 · London

SOUTH ASIAN-LEDWOMEN FOUNDEDSUSTAINABLEHERITAGE-INSPIRED

Launching soon on Raah

MIAIM Eyewear's collection arrives at launch

Raah is being prepared for launch. Join the waitlist to be first to shop MIAIM Eyewear and the rest of our founding brands.

Meet the Founder

Dhruti Dabhi

Founder & Creative Director

Dhruti Dabhi

As an optometrist, I have spent years helping people improve and protect their vision. Throughout my career, I noticed a gap in the eyewear industry. While many brands focused on fashion or affordability, very few prioritized eye health without compromising on luxury and timeless design. That realization inspired me to create MIAIM Eyewear at mid luxury price point.

“Throughout my career, I noticed a gap in the eyewear industry.”

In Her Own Words

A few quiet questions for Dhruti

The scent of home

What does home smell like to you?

“Sandalwood”

Comfort & memory

What's your favourite comfort food?

“Gujarati Daal”

Words of wisdom

What's your greatest piece of advice to the world?

“Be courageous enough to start, the how will come later.”

Raah & Co.

Discover more South Asian-led brands

Raah & Co. is a curated home for South Asian designers, makers and founders building for the diaspora in the West. Every brand on the platform has been chosen by hand.

Explore All Brands