Bring your brand to Raah.
Raah & Co. is a curated marketplace bringing brilliant South Asian-led brands together in one place — making them easier to discover and shop for customers in the West.
From fashion and beauty to food, home, lifestyle and more, we're building a new destination for discovering independent brands and the people behind them.
How orders work: a customer buys through Raah, the order comes to you, and you post it directly to them. We never hold, store or ship your stock.
Why Raah
Your brand. Your story. A bigger place to be discovered.
There are incredible South Asian-led brands being built across the UK and beyond — but discovering them often means knowing exactly where to look.
Raah brings them together.
We're creating a marketplace where customers can discover new brands, shop across categories and get to know the founders and stories behind what they're buying.
And because Raah is curated, you don't need to list everything. We'll work with you to create a considered edit of the products that make the most sense for Raah.
How it works
Simple for you. Seamless for your customers.
- 01
Join Raah
Tell us about your brand and products through our short onboarding form.
- 02
Connect your products
If you're on Shopify, connect your existing store through our vendor portal and select the products for your Raah edit. We can also support products added manually.
- 03
We bring your brand to life
We'll create your dedicated Raah brand page and curate how your products appear across the marketplace, collections and edits.
- 04
You post your own orders
The order comes to you. You pack it and post it straight to your customer — we never hold, store or ship your stock.
- 05
We grow together
Your brand can be discovered through the Raah marketplace, brand storytelling, seasonal edits and marketing.
You handle
- Keeping your stock and product details up to date
- Packing and posting each Raah order directly to the customer
- Your own delivery rates and dispatch times, set in your vendor portal
- Only listing what you can actually ship
Raah handles
- The storefront, curation and how your products are presented
- Your dedicated brand page and the story behind it
- Marketing, seasonal edits and getting you discovered
- Payments, payouts and being the customer's first point of contact
So there's no warehouse and nothing to ship to us — Raah brings the customers, your brand posts the orders.
Founding brands
Grow with Raah from the beginning.
We're building Raah alongside our first group of independent brands — and our founding partners get a special rate for joining us early.
0%
commission
for your first month after Raah launches
then
10%
commission
on sales through Raah thereafter
Your founding-brand commission rate stays at 10% as Raah grows.
VAT may be added where applicable.
No joining fee, and no stock to send us. You keep your inventory and post every Raah order yourself.
What you get
More than another product listing.
A dedicated brand page
A home for your brand on Raah, giving customers a chance to discover your story as well as your products.
A curated Raah edit
You don't need to list your entire catalogue. We'll work with you to select the products that make the most sense for Raah.
Marketplace discovery
Your products can be discovered across relevant categories, curated edits and seasonal moments.
Your stock stays with you
No warehouse, no wholesale order, no pallet to send us. You keep your inventory and ship every Raah order yourself.
Your story stays visible
Raah is designed around independent brands. The founders, stories and ideas behind what customers are buying remain part of the experience.
Built differently
Curated, not crowded.
Raah isn't about listing as many products as possible.
We're building a considered marketplace of South Asian-led brands we genuinely think deserve to be discovered.
Some are explicitly inspired by South Asian heritage. Others simply happen to have South Asian founders building brilliant things.
Both belong here.
What connects them is great product, a strong point of view and a story worth discovering.
Become a Raah brand
Think your brand belongs here?
If you're building an independent South Asian-led brand and think Raah could be a good fit, we'd love to hear from you.
Complete our onboarding form to tell us about your brand, your products and the story behind what you're building.
Takes around 15 minutes.
Already part of Raah?
Welcome back.
Manage your products, orders and payouts from your Raah vendor portal.