Vaarsa London brand campaign
Vaarsa London logo

Vaarsa London

Heirloom homewares, handcrafted by Indian artisans.

London

Founder

Urvi Agrawal

Location

London

Founded

2024

Category

Home & Living

Values

WOMEN FOUNDEDSMALL BATCHHERITAGE-INSPIREDARTISAN

Launching soon on Raah

Vaarsa London's collection arrives at launch

Raah is being prepared for launch. Join the waitlist to be first to shop Vaarsa London and the rest of our founding brands.

Urvi Agrawal

Meet the Founder

Urvi Agrawal

Founder & Chief Storyteller

I started Vaarsa London because I wanted to bring the beauty of Indian craftsmanship into modern homes in a way that felt timeless, intentional, and relevant. Growing up surrounded by traditions, artisanal objects, and everyday rituals, I wanted to preserve these stories while creating a bridge between heritage and contemporary living. Vaarsa celebrates the hands behind every piece, empowering artisans and bringing meaningful objects with a story into homes around the world.

Quick Questions

In Urvi's own words

What does home smell like to you?

Fresh rotis loaded with ghee

What's your favourite comfort food?

Chai & biskut

What's your greatest piece of advice to the world?

Representation starts at home

Customer Reviews

What customers are saying about Vaarsa London

Raah & Co.

Discover more South Asian-led brands

Raah & Co. is a curated home for South Asian designers, makers and founders building for women in the West. Every brand on the platform has been chosen by hand.

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