Desi Cuddle Club
Culturally inspired soft toys that celebrate identity, belonging and representation.
Leicester
Home & Living · Founded 2026 · Leicester
Launching soon on Raah
Desi Cuddle Club's collection arrives at launch
Raah is being prepared for launch. Join the waitlist to be first to shop Desi Cuddle Club and the rest of our founding brands.
Super Shreya Soft Toy Doll – Saree Plush
Pretty Prisha Cultural Soft Toy Doll – Yellow Suit Plush
Talented Tara Soft Toy Doll – Cultural Plush
Meet the Founder
Shital Givan
Founder/Director
Desi Cuddle Club was born from a desire to create something many of us never had growing up, toys that felt familiar. Inspired by the richness of South Asian culture, our cuddles were created to celebrate the traditions, identities and stories that make us who we are. From colourful outfits to meaningful details, each soft toy is designed to spark joy, encourage imaginative play and help children feel seen. Today, Desi Cuddle Club is on a mission to create cuddles that bring comfort, connection and a little piece of home to families around the world🤍
“Inspired by the richness of South Asian culture, our cuddles were created to celebrate the traditions, identities and stories that make us who we are.”
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